essential nudes campaign
art dIrection + photography
september 2021
this campaign introduced the Essential Nudes fragrance collection, a series of scents housed in neutral-toned bottles inspired by materials such as suede, sand, and silk. The visual direction translated these references into tactile imagery, incorporating flowing silk, textured sand, and soft tonal palettes to mirror the character of each fragrance.
the compositions remained clean and restrained, allowing the materials and bottle forms to define the visual story while maintaining the refined, minimal aesthetic central to the KKW Fragrance brand.
Opal Campaign
Art Direction + Social Design
November 2021
Art directed imagery for the Opal birthday collection, developing a dark, atmospheric visual language inspired by the gemstone’s energy and aura.
The campaign featured high-contrast lighting, blurred motion, and suspended compositions that gave the products a sculptural, almost otherworldly presence. Scent notes were captured through glowing florals and luminous textures, reinforcing a sense of energy and mood.
Designed social graphics to extend the campaign across digital channels, translating the visual direction into a cohesive and immersive social presence.
Kendall x KKW fragrance campaign
art direction + social design
March 2021
this collaboration between KKW Fragrance and Kendall Jenner introduced a trio of scents inspired by Kendall’s connection to nature and her lifelong love of horseback riding. The fragrance was housed in a sculptural horseshoe-shaped bottle, referencing equestrian heritage while maintaining a refined, modern sensibility.
I art directed the launch imagery with an emphasis on elegance and editorial composition, allowing the sculptural bottle and tonal palette of the fragrances to lead the visual language. The resulting images balanced editorial visuals and created a campaign that felt both elevated and timeless while reflecting Kendall’s personal inspiration behind the collection.
creative direction, art direction + photography
april 2020
for the Kris x KKW Fragrance collaboration, the campaign centered on a soft, feminine visual language that reflected the intimacy of their mother-daughter relationship. I developed the creative direction and incorporated a series of hand-painted artworks that became the foundation of the campaign imagery. The paintings were integrated into the compositions alongside the product, creating a layered visual environment that felt personal, delicate, and expressive while remaining aligned with the brand’s refined aesthetic.
social media visual direction
curated the brands instagram presence across multiple campaigns and launches, maintaining a cohesive visual direction through grid planning, asset selection, and social rollouts.
September 2019-2022
